When I first began the rebrand for FYR; a Montana-based biotech company redefining what’s possible in diagnostics -- I had no idea just how far the work would travel. What started as a deep exploration into FYR’s science, story, and future became one of the most creatively fulfilling branding journeys I’ve had the privilege to lead. And now, two years later, it’s been fully recognized with 13 international design awards, a branding of the year nomination for 2023, and feature

“A brand is a person’s gut feeling about a product, service, or organization.” – Marty Neumeier, The Brand Gap If your brand were a person, how would they speak? How would they act? What would they wear, and how would others perceive them? Not unlike a person, your company will grow and evolve, and so should your brand. Whether you are launching a new product, targeting a new audience, or simply adapting to the changing marketplace, your brand should evolve to keep pace. A we