When I first began the rebrand for FYR; a Montana-based biotech company redefining what’s possible in diagnostics -- I had no idea just how far the work would travel. What started as a deep exploration into FYR’s science, story, and future became one of the most creatively fulfilling branding journeys I’ve had the privilege to lead. And now, two years later, it’s been fully recognized with 13 international design awards, a branding of the year nomination for 2023, and feature