“A brand is a person’s gut feeling about a product, service, or organization.” – Marty Neumeier, The Brand Gap If your brand were a person, how would they speak? How would they act? What would they wear, and how would others perceive them? Not unlike a person, your company will grow and evolve, and so should your brand. Whether you are launching a new product, targeting a new audience, or simply adapting to the changing marketplace, your brand should evolve to keep pace. A we

“If they never say anything about you, you haven’t arrived.” – Errol Gerson Brands, much like people, have a purpose, a persona, and a voice. Think about how someone’s outfit might shift your perception of them—a band t-shirt versus a tailored suit can tell vastly different stories depending on the context. But just as clothes don’t define a person’s character, voice, or adaptability, a logo alone doesn’t define a brand. A brand identity system encompasses far more than just