
Web Design
Your website is one of the most visible and impactful expressions of your brand. It deserves content and visuals that authentically reflect your identity and resonate with your audience. I ensure your most critical pages embody your new brand, driving your message forward with clarity and purpose. I also guide you through every step, from the site map to the site launch.

Building boundless brands for health & STEM startups from
pre-seed to Series A.

Brand Strategy & Visual Identity Design
Whether you’re building a brand from the ground up or giving it a well-deserved refresh, I'm here to bring your vision to life. Tailored to your company’s size, stage, and budget, I’ll craft a custom scope that fits your needs. From impactful logos and messaging to cohesive colors and typography, every essential element will be thoughtfully designed and strategically crafted to my award-winning capabilities.
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Are we a fit?If you’re a health or STEM-driven startup or consultant seeking bold, modern, and clean branding and design paired with a dash of wit and creativity, we’re probably a perfect match. I specialize in helping early-stage innovators bring their vision to life with clarity, impact, and personality. If that sounds like you, then I can’t wait to partner and bring your boundless vision to life.
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Can I hire you as an in-house employee?I’m truly honored you’d consider me as a valuable addition to your team! However, my commitment to my clients, and to the flexibility and independence that allow me to serve them best means I’m not available for full-time, in-house roles. Looking for a long-term creative collaborator? My brand support services offer the best of both worlds: a dedicated partnership, tailored solutions, and the flexibility of an independent consultant.
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What services do you offer?Over the course of my decade-long career, I’ve developed a diverse skill set to support brands at every stage of growth. My expertise spans branding, design, and creative strategy, with a focus on delivering thoughtful, high-impact solutions. Here’s a snapshot of what I bring to the table: Brand Strategy & Development Brand Identity Design (Logo Systems, Visual Identity) Brand Collateral Design (Print, Digital, Apparel) Brand Style Guide Design Creative Consultation & Direction General Graphic Design Services Photo & Headshot Retouching and Editing Print File Setup for Production PowerPoint Design & Presentation Cleanup Social Media Template Creation (Canva) User Interface Design (Figma)* Wix Website Design & Setup* WordPress Website Design* Please Note: Web design and related services are exclusively available to clients who complete a full brand identity system with me -- encompassing both strategy and visual identity. While I pride myself on versatility, I also value transparency. If something falls outside my wheelhouse, I’ll let you know, ensuring you have the right creative support to meet your goals.
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Wow, you do a lot! So, what don’t you do?As a creative with a broad range of expertise, I’ve been asked to tackle everything from press releases to paid social media campaigns, 3D animation, and video editing. However, I believe in delivering my best work by focusing on the areas where I can bring you the most value: branding and design. Here’s a list of services I don’t offer: 3D Illustrations Character Art Communications E-Mail Marketing Marketing Strategy & Execution Press Releases Screenwriting Social Media Ads or Paid Campaigns Social Media Content Creation Social Media Management Social Media Marketing Spec Work (of any kind) Video Animations Video Editing Videography & Photography Website Development (See the website section for specifics.) Why? Because I’m one person, not an entire creative team. My focus is on providing exceptional branding, design, and strategic solutions that align with my strengths and expertise. If you need support in areas outside of this list, I’d be happy to refer you to trusted collaborators in my network.
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What’s with the Lego Minifigs?I believe in turning abstract concepts into something tangible and relatable. Most of us have played with Legos at some point in our lives, and they offer the perfect metaphor for the branding process. Think of it this way: Brand Strategy: is the solid foundation -- without it, nothing else can stand the test of time. Visual Identity: is the framework, finishes, and details that make the structure uniquely yours. Much like building a home with building blocks, successful branding requires teamwork, clear communication, and strategic planning to ensure every piece fits together seamlessly. My Lego analogy brings clarity, creativity, and a little fun to what can otherwise sometimes be an overwhelming process -- because building your brand should feel exciting and inspiring!
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Do you offer payment plans?Absolutely. Branding is one of the most important investments you can make in your business, and I believe it should be accessible. I offer payment plans for all brand packages to help you manage this investment comfortably. Here’s how it works: I require a 50% non-refundable deposit within 48 hours of signing the contract. The remaining balance is due upon project completion. Once final payment has been confirmed, you’ll receive all of your finalized and packaged files, ready to bring your brand to life.
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How much will this cost?Every business is unique, and I believe your branding solution should reflect that. Once you’ve filled out my contact form and we’ve held a discovery call, I’ll create a tailored proposal outlining the cost based on your goals, needs, and vision. This ensures that businesses of all sizes walk away with strategic, impactful solutions that align with their objectives, right from the start.
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How long will this take?The timeline depends on a variety of factors, including: Budget: Is your budget already set? Knowing your budget up front allows me to deliver solutions that meet your goals while respecting your financial parameters. New to Branding: First time working on a brand identity? No worries! I’ll walk you through every step of the process in my proposal so you know exactly what to expect. Scope of Work: Are you looking for a simple refresh, or a full-scale rebrand? Do you need additional assets like business cards or a website? The complexity of the project will influence the timeline and the budget. Changes to the Brief or Direction: Revisions to the brief mid-project can extend timelines. My phased approach ensures we align on your brand’s vision from the start, minimizing the need for detours. Decision-Making Process: How many decision-makers are involved? To keep the project efficient and focused, I recommend limiting it to one or two key stakeholders who truly understand your target audience. Too many cooks in the kitchen can slow things down. Project Duration: Timelines can vary. For smaller startups and nonprofits, projects may wrap up in just a few weeks. For more complex needs, like preparing for a big funding round, we may work together for several months. At the end of the day, timelines are tailored to your specific needs. I’ll provide a clear estimate in your proposal so you know exactly what to expect.
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Do you do brand intensives or branding in a day?Nope! Here’s the thing: if speed is more important to you than quality, I’m probably not the right fit, and that’s okay. Thoughtful, strategic branding takes time. Your brand deserves more than a quick fix. I focus on crafting tailored solutions that align with your vision, your audience, and your industry, so your brand is built to grow and scale. P.S. Many clients come to me after buying a logo from Fiverr, Etsy, or 99designs that: Can’t be trademarked or registered Looks to similar to their competitor Was also purchased by their competitor too
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Do you design just a logo?The short answer? No. Here’s why: Your brand is so much more than a logo. A complete brand identity system -- both verbal and visual -- gives you the creative foundation to succeed across all touch points. My goal is to set you up for long-term growth and scalability, and a logo alone simply doesn’t provide the tools you need to achieve that.
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Why don't you design for just one specific brand aesthetic?The short answer? Because branding isn’t one-size-fits-all. Every business is unique, with specific goals, target audiences, and needs. Whether it’s bold and corporate, modern and clean, or daring and fun, I design solutions that resonate with your audience and align with your brand strategy. I don’t follow fleeting trends or base designs on a single aesthetic that might last five minutes. Instead, I create brands that stand the test of time, grounded in research, strategy, and your unique vision.
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Do you offer payment plans? (One-Off Projects)Yes! For smaller or one-off design projects, I require a 50% non-refundable deposit within 48 hours of signing the contract. The remaining balance is due upon project completion. Once final payment has been received and confirmed, I’ll deliver all your packaged files -- ready for you to put your new designs into action.
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How much will this cost? (One-Off Projects)That’s a great question! I believe in offering cost-effective, tailored design solutions to meet your unique needs. Once you’ve filled out my contact form and we’ve held a discovery call, I’ll provide a detailed proposal that outlines costs based on your specific goals and project requirements. This approach ensures that businesses of all sizes receive impactful, budget-conscious design solutions that align with their objectives.
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Do you offer ongoing design services?Absolutely! If you’re a business with consistent design needs, I’d love to be your trusted creative partner. I’m here to provide ongoing value, strategic solutions, and (of course) a healthy dose of puns along the way. Finding the right creative collaborator can be tough, so let’s make it simple: book a call with me today, and let’s discuss how I can support your ongoing design goals.
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How much will this cost? (Ongoing Design Services)For ongoing design services, every project and scope is unique. To keep things clear and predictable, I work with you to establish a monthly retainer that aligns with your needs and budget. We’ll set up regular check-ins: weekly, bi-weekly, or monthly to prioritize your most pressing design tasks within the agreed scope. This approach ensures we maximize value, avoid surprises, and keep your creative projects running smoothly.
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How long will this take?The timeline depends on several factors, including: Budget: Is your budget already in place? Knowing this upfront allows me to create solutions that align with your goals and financial parameters. New to Design Projects?: If this is your first time working with a designer-- no worries! I’ll guide you through every step of the process in my proposal so you always know what to expect. Scope of Work: What needs to be designed or redesigned? From simple updates to complex multi-deliverable projects, the scope determines the timeline. I’ll assess your needs and provide a clear time frame in the proposal. Changes to the Brief: Shifts in creative direction or changes to the brief after the project begins can extend the timeline. My phased approach ensures we get aligned on your needs early, saving time and resources. Decision-Making Process: How many decision-makers are involved? To keep things efficient, I recommend no more than one or two key stakeholders who understand the project goals. This avoids delays and keeps the process streamlined. Project Duration: Timelines for design projects can vary, from a few days to a few weeks depending on your needs, scope, and business goals. I’ll provide a clear estimate in your proposal so we’re always on the same page.
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How much will this cost?The cost of your website depends on a variety of factors: How many pages will it have? What functionality do you need (blog, e-commerce, custom features)? Are we building a simple Wix site or a fully customized WordPress site? There’s no one-size-fits-all solution to building the perfect website. That’s why I work closely with you to understand your business goals, functional needs, budget, and timeline. My goal is to deliver a website that works as hard as you do -- aligned with your vision and built for success.
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How long will this take?Timelines can vary depending on the scope, complexity, and specific needs of your website project. Here are a few key considerations: Budget: Is your budget set? Knowing this up front ensures I can create solutions that align with your goals while respecting your financial plan. New to Website Design?: If this is your first website project, no worries! I’ll guide you through the entire process step by step, ensuring you’re informed and confident at every stage. Scope of Work: What needs to be designed or redesigned? A simple 1–5 page site will have a faster turnaround than a feature-rich, multi-page build. I’ll assess your needs and provide a clear timeline in my proposal. Content Creation: Is your website content written and ready to go? Content drives design, so this must be finalized before we can begin. If you need help crafting content, we can workshop it together—just know this will add to the timeline. Changes to the Brief: Adjustments mid-project can extend timelines. My process ensures we align on your goals early, minimizing delays and keeping us on track. Decision-Making Process: To streamline the project, I recommend no more than 1–2 key decision-makers. Too many voices can lead to delays, so keeping the team focused ensures efficiency and creative clarity. Project Duration: Website projects generally range from a couple of months to longer, depending on the scope. Additional elements like team headshots, plugins, or complex integrations can add time, but I’ll outline all of this in your project plan.
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What’s required before I can get a website designed and built?Websites are a significant undertaking—they require planning, strategy, and care. To ensure your website is effective, I require all clients to go through my comprehensive branding process first. Why? Your website is one of your most important public-facing touch points. Without a solid brand strategy and a complete visual identity system in place, your site won’t effectively attract, engage, or convert your audience. My step-by-step approach lays the foundation for success: from strategy to visuals, to the website itself. This process guarantees your website will not only look beautiful but function strategically to meet your goals.
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Who’s going to build this thing?That depends on the platform: Wix Builds: For Wix websites, I’ve got you covered from start to finish -- no coding required. Wix is an excellent option for clients who: Need a simple, cost-effective 1–5 page site Are just starting out or working with a smaller budget Want an easy-to-manage platform for post-launch updates WordPress Builds: For more complex needs, I partner with seasoned WordPress developers who bring award-winning expertise to the table. This ensures your site is built right from the start -- scalable, secure, and tailored to your needs. WordPress is ideal for clients who: Have established businesses ready to scale Need custom functionality or advanced features Want a website that grows with their business No matter the platform, my focus remains the same: to design a website that not only meets your current needs but sets you up for long-term success.
Brand Support
My brand support is as dynamic as your business's needs. From impactful pitch decks and premium business cards to team swag and beyond, I design tailored brand assets that amplify your presence. With meticulous attention to detail, I ensure your brand is polished, cohesive, and ready to captivate your audience, motivating them to connect, engage, and take action.
