“A brand is a person’s gut feeling about a product, service, or organization.” – Marty Neumeier, The Brand Gap If your brand were a person, how would they speak? How would they act? What would they wear, and how would others perceive them? Not unlike a person, your company will grow and evolve, and so should your brand. Whether you are launching a new product, targeting a new audience, or simply adapting to the changing marketplace, your brand should evolve to keep pace. A we